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Boutique CX Design & Channel Advisory

Turn messy CX deals into boringly reliable delivery.

FoundryCX helps vendors, master agents, and integrators fix the hardest part of the business: everything that happens after the deal closes. We tune PS packaging, margins, delivery models, and integrations so your teams stop firefighting and start running a predictable engine.

17,000+Agents deployed
19Countries
$13MPrograms delivered
5→40+PS org built to exit
/ Two ways in
/ 01 — What we do

We work where sales stops and delivery begins.

30–60 day engagement

PS Ops Intensive

Sharpen scoping, packaging, delivery, and margin on your services business — fast, and without the theater.

When it's slipping

Delivery Rescue

Parachute into a high-stakes program going sideways — governance, cutover discipline, and the operating model that stops the firefighting.

High-risk glue work

Integrations & Middleware

Advisory on the weird, high-risk glue between CCaaS, CRM, ERP, and legacy platforms — designed around failure modes.

For vendors, TSDs & suppliers

Channel Ops — the engine behind your channel.

A channel is easy to announce and brutal to operate. We build and run the post-sale and demand machinery that makes it actually produce — under your brand, at margin.

Delivered under your brand

White-Labeled PS

Professional services packaged, governed, and delivered as yours — margin without building and carrying the org.

MDF → booked pipeline

Channel Demand Gen

Turn co-op and MDF dollars into meetings. Targeted campaigns that fill events and source pipeline — measured in meetings, not impressions.

The model I built first

Partner Program Design

Stand up and run Certified Implementation Partner Programs — the framework I pioneered for the channel, tailored to yours.

/ 02 — Why it works

High-stakes CX delivery — made boring on purpose.

No fluff.Maximum signal.

These are the engagements where the deal takes years to put together… and everything after the signature is where careers go to die.

Most CX programs fail in the messy middle: scope, handoffs, integrations, and delivery discipline. We work where sales stops and delivery begins — so the business stops firefighting and starts running predictably.

/ 03 — Selected work

NDA-safe snapshots. The results are not redacted.

01Global Media & Entertainment

Multi-Country CCaaS Rollout

17,000 agents · 19 countries · NICE CXone
  • Built rollout governance + regional execution model
  • Standardized ops + delivery patterns across countries
  • Kept a high-visibility deployment boring — the goal
02Digital Software Co.

Enterprise Contact Center Transformation

24-month program · 10 integrations · $13M
  • Orchestrated multi-system integration delivery at scale
  • Tuned packaging + scope controls to protect margin
  • Turned program chaos into a predictable engine
03Global Sports Media

NICE → Genesys Migration

2,300 core agents · ~5,000 on event days
  • Designed migration path + cutover runbooks for peak events
  • Navigated vendor politics without derailing delivery
  • Delivered a safer, cleaner post-close operating model
04National Home Services

Genesys Migration + SAP Integration

~3,200 agents · deep SAP / legacy backend
  • Built a high-risk integration approach around failure modes
  • Tightened the delivery motion so ops didn't drown post-launch
  • Stabilized the glue work that actually makes CX work
05Major Student Loan Servicer

NICE + Custom Middleware Layer

~3,700 agents · security-heavy environment
  • Built middleware/admin console to unify CX operations
  • Simplified workflows beyond vendor-native tooling
  • Reduced reliance on specialists; grew ops autonomy
06Channel / Partner Delivery

"White-Labeled PS Engine"

CCaaS + UC ecosystems · partner delivery at scale
  • Designed partner-ready PS packaging + delivery model
  • Defined guardrails: scope, margin, handoffs, escalation
  • Made the post-close experience consistent across partners

Detailed customer information is redacted by design — but the results are not.

Where we operate

Contracted across the channel's major TSDs.

Direct partner agreements with the technology distributors that matter — so we can source, architect, and deliver across the ecosystem, not just advise from the sidelines.

Telarus
AVANT
Intelisys
Sandler Partners
Partner agreements held directly by FoundryCX Advisors
Supplier agreements

A contracted supplier — not just a reseller.

FoundryCX is a vetted, contracted supplier inside the Cloud Tech Gurus inventory — our services are available to sell across the CTG network.

Cloud Tech Gurus
The operator
Adam Raymond — Founder, FoundryCX Advisors

You're not buying a bench of juniors. You're buying me — and a bench that's earned it.

I've spent a career in the messy middle — the part after the deal closes, where scope, handoffs, and integrations decide whether a program lives or dies. FoundryCX is one accountable operator with the scars to prove it, standing on a vetted, certified delivery team — never a room of juniors learning on your program.

$10M+
Services org scaled to acquisition
17k+ agents · 19 countries
Fortune 10 CX migration
An industry first
Certified Implementation Partner Program
A decade+
In channel PS & delivery
Adam Raymond · Founder, FoundryCX Advisors
Why they leave

I've put clients on these platforms. And taken them off.

The number one reason they leave isn't the platform — it's scope drift. And I can see it coming from the demo.

A legacy system carries dozens of customizations — the quirks that give a business its character. (Yes, an IVR can have character. I've met a few that did.) Moving to a new platform is supposed to be a clean sanitation of that custom work. It almost never is — because the character is load-bearing, and the plan pretends it isn't.

Phase 1Core go-live. Half the character features quietly slide to Phase 2.
Phase 1.5Emergency stand-up. Turns out the stuff that got cut was load-bearing.
Phase 2 → 3 → 4The backlog keeps sliding right. Nothing is ever actually "done."
Month 18The ROI deck from the sales cycle is fiction. Half the features never went live; the ones that did are stuck in implementation loops.

That's the movie. I've watched it play from the inside, and I've been called in to recut it. I see the drift before it starts — and I build the delivery discipline that keeps Phase 1 actually Phase 1. That's what you're buying.

/ 04 — Start here

Have a messy CX issue?

Tell us what you're building — or what's on fire. If it's a fit, we'll reach out to schedule a 30-minute strategy session.

30 minutes. We'll map the mess and see if it's doable. No fluff. Maximum signal. Straight from the person who's run the programs.